15 Asian-owned jewelry brands to buy in 2021

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The wave of anti-Asian violence that has swept the country recently is truly horrifying, and we all need to take some steps to fight racism and show our support for the Asian American and Pacific Islander (AAPI) community every day, by especially during APIA Heritage Month. One of the easiest ways to lend a hand? Direct your spending to Asian-owned small businesses.

As an Asian American, discovering Asian-owned brands is more than a hobby for me, it’s a passion. And if there’s anything the past year has taught me, it’s that being intentional about the brands we support is absolutely necessary. Not to mention that living with t-shirts and hoodies has only crystallized that accessorizing with jewelry is a surefire way to feel something again. In fact, I’ve made a resolution to keep Asian-led brands at the top of my shopping list (if this isn’t the definition of guilt-free shopping, so I don’t know what it is).

With that in mind, I’ve compiled a list of Asian-owned jewelry brands you can shop for, whatever your sartorial personality, be it minimalist, maximalist, or quirky. If you’re just starting to build your jewelry collection, I suggest investing in a few solid 14k or 18k options in classic silhouettes that will last you a lifetime, and maybe even achieve heirloom status. Looking for trendy and playful pieces? Go for fun (and affordable) semi-thin options.

Whether you want to don pieces for the outside world or dazzle your Zoom look, keep scrolling to shop 15 amazing Asian-owned jewelry brands that deserve your full support this month and beyond.