15 Black-Owned Jewelry Brands to Buy in 2021

Instead of investing in a whole new wardrobe, you can upgrade your look simply by adding a new accessory or two – or twelve. Below, Shop TODAY has rounded up some of the best, most iconic and popular black-owned jewelry brands that will help you look well-dressed in even your most basic t-shirt and jeans. .

Whether you prefer earrings, necklaces or bracelets, we’ve found something for every jewelry lover. The best part? They are all quite affordable!

Here are 15 of our favorite picks.


1. Aquarian Thoughts Tiny Heart Earrings

We love these adorable heart-shaped earrings from Aquarian Thoughts, a brand that specializes in handmade jewelry using gemstones and mixed metals. Available in gold and silver, this pretty accessory has a romantic look when worn alone or can be easily layered with a pair of hoops.

When naming her jewelry line, founder Nadirah B. was inspired by her astrological sign. Aquarius wanted to express their creativity and uniqueness through their work and it has certainly paid off so far. One elated Etsy customer exclaimed, “I love my new earrings! They’re cute, dainty, and wonderfully made!”

2. Lola Ade 14k Gold Filled Luna Star Earrings

Reach for the stars! Or wear them over your ears with this playful pair from Lola Ade. The star trio can be worn multiple ways and the set is just one of many key pieces from the versatile label whose name was inspired by founder Pamela Adewoyin’s West African heritage.

The jewelry designer grew up in Lagos, Nigeria and was in love with the color and texture that local artists infused into their work. Now that she has her own brand of handcrafted jewelry, Adewoyin has embraced a similar aesthetic for her collections.

3. BR Design Co Brass Bee Earrings

Talk about buzzworthy style! These lovely bee earrings are both delicate and lovely and are finished with a gleaming brass. Carlene Browner and Cassandra Browner Richardson, two sisters from South Carolina, run BR Design Co and are known for their polymer clay accessories.

Etsy shoppers rave about the brand’s top-notch customer service and say these earrings look even better in person. “Elegant design and excellent quality. Shipping was fast, even during the busy holiday season, and my order came with a sweet, handwritten note,” wrote one reviewer.

4. Kendi Amani Acacia Leaf Earrings

If you prefer a more statement piece, these brass leaf earrings inspired by the acacias of Africa are sure to impress. The textured design is accented with black beads and is handmade in Kenya.

The multi-talented namesake of the brand was inspired to launch her line while working at a company. “I really wanted people to see how versatile, unique and relevant African fabrics are. We can do so much with them,” she told Essence magazine during a Facebook chat last April. . Now the brand includes hats, travel bags and jewelry.

5. Lingua Nigra Tiny Sculpted Organic Earrings

After graduating from the Fashion Institute of Technology in New York, Alicia Goodwin channeled her skills in metalworking to create the Lingua Nigra jewelry collection. Drawing inspiration from the Victorian era and nature, Goodwin crafts brass, silver and gold pieces like these tiny shell earrings, which have won rave reviews. “These earrings are absolutely gorgeous. The packaging was gorgeous and I loved the little touches she added!!” a customer wrote. Another commented, “I had really high expectations, and these are even more amazing than I thought! I’m definitely going to wear them a lot!”


1. Omi Woods Cowrie Infinity Necklace

This bestseller from Omi Woods founder Ashley Alexis McFarlane was a finalist in Etsy’s Design Awards, and it’s easy to see why. The striking necklace has two cowrie pendants on a 40-inch long chain that can be attached in multiple ways, and is available in sterling silver, gold vermeil, and solid 14k gold. The brand sources fair trade gold from Africa.

McFarlane named his brand Omi Woods to honor his African and Jamaican heritage. “Omi” is a word meaning “water” in the Yoruba language, while “wood” was chosen because “Jamaica” comes from the Taino word “Xaymaca”, which translates to “land of wood and water”. .

2. Pure Feminine Energy Hand Wrapped Crystal Necklace Pendant

Do you like a pop of color? These vibrant crystal necklaces from the Etsy shop of Hazel Davis, founder of Pure Feminine Energy, are a best seller. The hand-wrapped crystal pendants are available in six colors and six finishes and have a convenient adjustable clasp.

Customers describe the design as “beautiful”, “robust”, “elegant” and “high quality”. “I’ve purchased 4 necklaces so far and love them all! My favorite is the copper wrapped amethyst. No matter which combo you choose, you won’t be disappointed,” one happy shopper wrote.

3. By Chari The Love Necklace

Chari Cuthbert became a household name when former first lady Michelle Obama was spotted wearing one of her “VOTE” necklaces at the 2020 Democratic National Convention last August. The independent jewelry company, founded in 2012, crafts each piece by hand in Los Angeles.

This delicate necklace spells the word “Love” and has a sterling silver base with 14K yellow gold plating. Even better? By Chari donates $5 from every necklace sale to the Loveland Foundation, an organization that provides therapeutic support for girls and women of color.

4. The Hand Stamped Gold Initial Necklace with Pink Locket

Personalization always adds a sentimental touch to jewelry, and this initial necklace from Etsy shop The Pink Locket can hold up to three characters per pendant, which are hand-stamped. Personalize further by choosing the metal pendant and chain – both are available in silver or gold.

Jamaican-born Kamilah Campbell launched the Pink Locket in 2008 to inspire the minimalist woman. The jewelry designer’s designs are handmade in the USA and are inspired by art, geometric shapes and cityscapes.

5. Armor Shield Necklace

Canadian jewelry designer Jordan Clark describes her small brass and silver creations as “handcrafted wearable art”. The Enarmoured founder drew inspiration from ancient armor for her designs and uses a mix of traditional and innovative jewelry making techniques.

The Shield brass necklace from the collection has a textured and shiny finish. The curved, triangular shape sits right at the collarbone and has won over many Etsy customers. One reviewer wrote, “The shape and texture are beautiful and the length of the chain is perfect. It’s a “subtle” piece: it’s beautiful and stands out, but it’s not too flashy.


1. ABA Jewels Hammered Bracelet

Bracelets are a staple of any jewelry collection, and this one from ABA Jewels has a nice dose of texture that sets it apart from the crowd. It is available in two sizes and three finishes: brass, sterling silver and 14k gold.

ABA Jewels founder Aja Butler-Burns launched her collection of metal jewelry and semi-precious crystal jewelry in 2013. Butler-Burns makes every piece herself and believes her jewelry has “the ability to ‘uplift and add more good vibes to the world’.

2. Jam + Rico Cowrie Brass Band

Like several black-owned jewelry brands, Jam + Rico incorporates cowrie shells into its designs. The distinctive shell has a long history in Africa, where for centuries it has been used as currency. Now, the brand’s founder, Lisette Scott, uses them to pay tribute to her grandmother.

“The bracelets are special to me because my grandmother who was born and raised in Jamaica wore bracelets all the time. My fondest memories are cooking plantains, rice and peas and hearing her bracelets clink as she stirred the pot. I hope this bracelet will bring back memories of loved ones and the Caribbean,” the designer wrote on her website.

Scott is donating 15% of every earring or bracelet purchase to the Global Fund’s COVID-19 Response and HIV/Aids programs in Sub-Saharan Africa.

3. Akweley Design African Bead Stretch Bracelet

Black, gold and yellow beads combine with hand painted Ankara trade beads to form this tribal bracelet. The affordable accessory measures 8 inches and is nice and stretchy, so you won’t have to worry about its fit.

Originally from Ghana, Rita Akweley Agyemang is the designer behind Akweley Design. For her collections, she merges fashion and tradition using bold colors, patterns and designs, and uses a range of traditional beads to pay homage to her heritage.

4. Esh Jewelry Personalized Bracelet

Tasha Hussey, the founder of Esh Jewelry, is based in Atlanta, Georgia, and specializes in a mix of vintage, resin, and semi-precious jewelry. The handmade collection includes everything from bright and cheerful earrings to colorful beaded bracelets and statement necklaces.

We have our eyes glued to this personalized bracelet made of white vintage miriam haskell glass beads and gold-plated beads. The sleek piece comes complete with a delicate gold lettering, making it the perfect gift for the fashionista in your life.

5. Asme brand personalized metal bracelet

Do you like to make a statement with your accessories? This bracelet can be personalized with your choice of phrase and font preference. Available in brass or aluminum, the adjustable design is made to order.

Customers cite designer Hellen Twelede’s customer focus as a selling point of the brand. Of course, they are also in love with the quality and the beautiful pieces from the brand’s collection. “I just received my items and I LOVE them, especially the bracelet! Thank you so much for your artistry. I will be ordering more items in the future!” a buyer wrote.

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