“We thought it was an impossible dream,” says Ian Douglas, a New Zealander who has been creating jewelry for over four decades. “Every jeweler in the world has had customers ask if it’s possible to have a ring without the prongs, and so far the answer has always been ‘No’.”
Over the past decade, Douglas has relentlessly pursued the development of a revolutionary setting technique that puts nothing between the diamond and its admirer. The genesis of this new setting involved developing the patented diamond design with one of the world’s leading diamond cutters. Mike Botha of Canadaand with laser engineers, metallurgists, scientists, testing laboratories and patent attorneys in several countries.
The Floeting® diamond is held in place by a micro-groove that has been laser cut around the underside of the diamond, which in no way impedes light return or beauty. American Gem Society Laboratories® cut grade for The Floeting® Diamond guarantees the most coveted diamond cut grade – AGS Triple Zero®. A high-strength titanium alloy clamp secures the diamond from its underside, creating a setting proven by independent testing to be over 20% stronger than traditional settings.
The Floeting® frame is associated with platinum and 18k gold and will initially be offered with a diamond solitaire ring, stud earrings and a pendant. An inaugural “foundation collection” is available for purchase online via VG Jewelerswith prices ranging from $1,600 at $30,000. Custom orders are also welcome.
“We approached the design task with the intention of having a very broad market appeal, although with our patented system we could accommodate a diamond from 0.30ct to 100ct,” says Douglas.
The patented Floeting® design has broader utility in other shapes including oval, emerald, pear, radiant, marquise, cushion and princess, as well as designs to hold sapphires and rubies.
Thanks to its versatile technology, Ian Douglas sees that the Floeting® Diamond setting can be extended to three stone rings, tennis bracelets, Rivière necklaces and drop earrings, and incorporated into fashion and costume design, eyewear and even telephones high-end laptops.
“The applications and variations are as limitless as they are liberating for designers who have been constrained by what I call ‘tooth paralysis’ for over a century,” says Douglas.
The most difficult challenge in creating the setting was the physics of the diamond itself. “The goal is always to maximize light return and sparkle, but the geometry of a solitaire diamond is so specific that compromise was usually inevitable whenever something new was attempted,” says Douglas. “To avoid any compromises, we had to completely rethink the design of the setting and the cut of the diamond itself.”
To achieve the high precision micro-groove required, the Floeting® team spent two years developing an advanced laser precise enough to cut a micro-groove in the pavilion of the diamond just below the girdle in a way that would not does not compromise sparkle and scintillation reflection.
The resistance tests, modeled on the legendary Nokia mobile phone drop test and adapted by a former Formula 1 engineer against the IEC 60068-2-31:2008 standard, showed groundbreaking results. A diamond in a traditional six-prong setting detached after 298 drops onto a one-meter wooden surface, while the Floeting® diamond remained in place after several thousand drops.
“We believe Diamond Floeting® will be the strongest, most durable diamond ring setting ever created,” says Douglas.
Floeting® diamonds come from a diamond dealer certified by the LondonResponsible Jewelery Council, the world’s leading standards organization for the jewelery and watch industries.
Like nothing seen before
“We’ve worked with experts from around the world to bring together centuries-old craftsmanship and groundbreaking new technology to create this elegant and deceptively simple setting. Floeting® is the culmination of our efforts to master the physics of diamonds and make the jewelry with micron precision,” says Ian Douglas.
The Floeting® diamond is “exquisitely obvious” when you see it, says Douglas, but the execution is “deeply intricate. that there might be a solution.”
“We believe we have invented a diamond shape and setting like never before.”
A decade of invention has led to a pipeline of innovations, and as Floeting® enters the market, Douglas says the initial collection is just the beginning.
To view the Floeting® collection and learn more, visit Floeting.com
Tel 610 955 9322
American Gem Society Laboratories® and AGS Triple Zero® are registered trademarks of American Gem Society.
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Press release authorized by The Village Goldsmith Ltd, 78 Victoria St, Wellington 6011, Aotearoa New Zealand.
SOURCE The Village Goldsmith