Bikkembergs launches a line of jewelry for men – WWD

Bikkembergs adds bling to its offering.

The company has signed a five-year license agreement for the production and global distribution of men’s jewelery with Italian company Arkano Srl, with the aim of expanding its presence as a lifestyle brand.

The first collection that bows for Fall 2020 follows a see-now-buy-now pattern as it premieres today with a dedicated physical event as part of Milan Fashion Week and then available in flagship stores across the brand and at select retailers.

Dario Predonzan, COO of Levitas SpA, the parent company of Bikkembergs, described the partnership with Arkano as “an important step in the restyling and expansion of our range of licenses [that] we have been pursuing for some time now. This start in the world of jewelry is a natural decision for a brand as emblematic as Bikkembergs.

Anticipating “great results,” Predonzan predicted that the jewelry line may soon add a women’s collection.

Antonio Babolin, Managing Director of Arkano, was proud to partner with Bikkembergs and said he was confident that under the terms of the agreement, the two companies “will create collections that express the energy of Bikkembergs style and write a new page in its history.”

True to the brand’s commitment to renewing its heritage rooted in sporting credentials, the jewelry collection overseen by Bikkembergs Creative Director Lee Wood is crafted from steel and includes three-jointed necklaces, rings and bracelets. ranges.

A Bikkembergs men’s bracelet.
Courtesy of Bikkembergs.

Tag chain bracelets adorned with the brand logo are part of the Band range, while the Embossed range offers rings with the engraved logo that stand out in contrasting colours. Paying homage to the Bikkemberg bond with domed football rings and beaded bracelets replicating the multi-faceted curved shape of the football.

The collection sells for between 89 euros and 179 euros.

After Chinese retail giant Canudilo Modern Avenue acquired the remaining 49% of the brand it did not already own from Italian companies Zeis Excelsa and Sinv last year, Bikkembergs led a reorganization, which included the looking for new graduates.

Today, Bikkembergs operates several manufacturing and distribution license agreements: Sinv for ready-to-wear; Global Brands Group for shoes; CSP International for underwear and beachwear; Ratti and La Compagnia delle Pelli, respectively for textile and leather accessories; Elisabet for junior shoes; Two Brothers for the production and distribution of its children’s clothing collections, as well as Perfume Holding for perfumes.