In February 2021, the jewelry industry in the United States sold jewelry worth nearly $3.4 billion, according to a report by Statistical. Certainly, the United States offers a set of opportunities for jewelry businesses to thrive. However, great results come to those who improvise.
With over 290 million US-only smartphone users, it won’t be wrong to say that people prefer ease of access. A carefully planned and designed online jewelry business application can offer them the same.
In this blog, we discuss some of the key points to discover and consider while targeting the jewelry industry through a mobile app.
State of the US jewelry market from January 2017 to May 2021
A mobile app can help spark jewelry sales
Mobile application development has been in the buzz since it was introduced to the world. An online jewelry shopping app can help shoppers browse jewelry before making a purchase. Here are a number of ways an app can help:
As over 290 million people in the United States use a smartphone, your business may have a great chance of getting the right exposure, just when it’s needed.
An online jewelry business app can give your store immense reach to a wider audience. By publishing your mobile application on the App Store and game store, your potential to reach customers will increase dramatically. More reach means more popularity, therefore more sales for your business.
An online jewelry shopping app helps in establishing a brand in a cost-effective way. It helps build a brand, sell your products, keep customers close, and the app development process doesn’t break the bank.
Moreover, by customizing your app appropriately to the target audience, you can build brand awareness and encourage certain sales or even traffic to your physical store.
A mobile app for your jewelry business can act as a catalog where you can list your products and promote them to the target audience. Jewelry is meant to hold a special place in the heart of its owner. So, having to invest in developing an app that helps you display your work with the best handpicked designs for your clients makes the journey all the more satisfying for the client.
Increased return on investment
Studies suggest that nearly 90% of the time spent on mobile internet is spent on mobile apps.
This indicates how people prefer to use apps rather than websites on their smartphones.
Customization of parts can play an important role in making customers feel satisfied with the products they buy. A jewelry store app can help drive more business, more sales, and better returns.
Present jewelry on a mobile application
The jewelry app development company you choose should create an admin panel and a user panel. If you have multiple stores in different locations, a delivery panel can also help.
A user panel must have the following functionality:
Login allows users to login jewelry shopping app with their credentials such as email or Facebook to create a profile on your app. The profile helps users to access information such as order history, products received, and monetary transactions made by them.
Add to Wish List/Add to Cart:
Users can select the ornaments and add them to their wish list. Then, if they want to buy, they can add it to the cart and proceed with the checkout process.
Jewelery stores with multiple stores can incorporate a “locate store” feature to help their customers reach their store using GPS.
Personalization and communication:
Customization function allows users to add/remove/edit/rearrange ornaments according to their needs.
Users can make/cancel/reorder/schedule their orders along with corresponding tracking options.
Ratings/Comments and Customer Delight:
Customer feedback through ratings and reviews can help you improve the app and the overall quality of the business.
In the admin panel, include the following features:
Create/manage a jewelry catalog:
The application can have a feature for the admin to create catalogs to categorize various products.
Manage alerts and notifications:
With a mobile app, business owners can promote their business within the app through advertisements. Users can get the latest product notification, delivery notifications on the go through the app. These notifications can also generate invoices or receipts and emails for the customer.
Scan barcodes to add/remove product:
If a product has been sold, the admin can update its status in the catalog by scanning the barcode attached to each product in the store.
The customer should easily be able to visualize the different shipping options, because not having a clear idea can cause you to lose potential leads and convert them into sales.
History and reports:
Admin should be able to get all the history like orders placed/cancelled/rearranged/rescheduled etc. on a personalized dashboard to get a quick overview of the data without much hassle.
Payment gateway integration:
Safe and secure payment gateways help users pay securely. Payment gateways allow multiple gateways such as credit or debit card payment, online banking, cash on delivery, etc. Integrate secure payment gateways so that it can generate your international money transactions.
Additional jewelry app development features:
Features like AR/VR on your app can improve customer buying decisions.
AR/VR is an emerging technology and can work wonders if used in the right direction.
Considering the budget, you can use this feature for great user experience. With AR/VR, customers can virtually see how the ornament looks or fits. They can make choices with just one click and make a safe decision without wasting much time.
This feature is a boon as it guarantees increased sales and revenue.
You can also subscribe to bandwidth management software with your server, to better control the management of data transfer. If bandwidth is not controlled, you run the risk of experiencing poor network performance resulting in loss of target leads.
Additionally, opt for a feature that defines metrics and creates pre-sales and post-sales reports for deeper insight into products and customer buying behavior.
Read also: How AI and IoT will transform your business
Choose the Best Jewelry Shopping App Development Company
As the competition is tough among mobile app development companies, business owners need to choose a jewelry company or app developer who understands their business and their customers to make wise decisions.
Therefore, it is advisable to go through their wallet before calling it a deal. A crucial aspect is the quality of the photos. Your Jewelry App Development Company must display high quality images in the application because your business depends on a good representation of the ornament.
Additionally, it is crucial to know whether the company favors no-code or baseline application development practices.
While no-code apps can open an “easy way out”, they come with a wide range of disadvantages that can make them a bad choice for your business.
For example, a no-code mobile app will lack customization options; jewelry app developers cannot fully control it. Various items may need to be purchased even after owning the model; Additionally, no-code apps are built using different models and platforms that don’t always follow specific development standards.
Therefore, hiring the right talent to manage your no-code application can be a challenge, as not all major development companies may be familiar with the specific platform that your application uses.
Such challenges do not exist when a qualified development company like Appinventiv supports your mobile application development project from scratch.
Read also: Explained: The Supremacy of Custom Application Development
Cost for jewelry app development
A basic android app to sell jewelry with basic functions and features can cost between $50 and $70 per hour.
To estimate the cost of developing a jewelry app, consider factors such as the platform your business will be on, the e-commerce app or the functionality of the website and the technology stack to be used. These aspects can give a rough idea of the cost which can be increased or decreased depending on other factors.
Mobile apps generate quick sales in many cases. The operation of the application and the generation of profits are supported when your company has an application in place. Thus, the success of your online jewelry business can be much more and hassle-free.
DIRECTOR & CO-FOUNDER