ELF Cosmetics launches a jewelry line on NTWRK

If you haven’t heard of the NTWRK app is like the “QVC for Gen Z” – and elf is launching a collection on the live shopping app. But it’s not beauty, it’s jewelry.

The beauty brand, whose name means “eyes, lips, face”, has teamed up with jewelry designer Georgina Trevino to launch its first-ever jewelry collaboration – Ears.lips.face.

The new name is inspired by a Peril! contestant’s incorrect answer to a question about the elf, when he said “ears” instead of “eyes” – and the clip went viral. See a tweet from the clip on Twitter.

“After Matt Amodio answered ears.lips.face., Our ears perked up. Our community wanted us to create something for the ears! explains Gayitri Budhraja, Chief Brand Officer, elf Beauty.

Fundraising for the Glimmer project

Celebrating International Women’s Day on March 8, ELF is previewing its limited edition ear cuff in a special design on the NTWRK app. See it in the photo above, via @elfcosmetics.

Budhraja says, “We are always looking for unexpected ways to engage and entertain our fans, transcend the boundaries of beauty, and take our place in culture. We’re thrilled to launch the Elf Ear Cuff because it gives us the opportunity to celebrate women with a unique piece of jewelry made by a talented designer and use an innovative shopping platform to bring that to life.

Entries will be open for one week, and on March 15 at 2:30 p.m. PST, the Handcrafted Elf Ear Cuff will be given away to ten winners announced live on NTWRK by host Kylie Mar.

As part of elf’s mission to empower others, elf will donate $1 to Project Glow for each participation in the drawing, up to $25,000. Project Glimmer is a national non-profit organization dedicated to inspiring every girl to envision and achieve a self-reliant future.

Additionally, Trevino will tell the story of his design process and his collaboration with elf live on the NTWRK app on March 15 at 2:30 p.m. PST.