Establish sustainable standards; Luxury jewelry brands and sustainability

Jewelry is a key part of everyday style. Whether you like to keep it simple with a few classic pieces, love to stack and layer, or go completely daring, this is an addition that can easily elevate any outfit. It is often said that “diamonds are a woman’s best friend”, while the bling of this rare stone is always stunning, the process of obtaining these “treasures of nature” does more harm than good. good. With the advent of sustainability and responsible purchasing, the jewelry industry is striving to set sustainable standards and practices.

From authentic quality and rich heritage, the luxury experience evolves; brands must find what makes them unique, such as using sustainable materials, a high level of design and craftsmanship, and delivering service that exceeds expectations. People are looking for products and brands that are authentic, rare and unique, transparent and in line with their personal values. “I think that consumers and their notoriety have evolved enormously. The development of a more conscious and environmentally friendly approach to consumption has allowed many emerging brands and designers to explore new possibilities, solutions and materials. Not only are they better suited to our real world needs, but they also meet consumers’ diverse definitions of beauty and style,” said founder and designer Domitila Barros of She Is from The Jungle.

What is ethical sourcing?

Although there is no precise definition of ethical sourcing, the term is generally used to acknowledge responsibility for ensuring that reputable suppliers provide all materials. Brands engage in slow, conscious and made-to-order production, localizing their sourcing and manufacturing to leave a minimal footprint.

Annette Welander W1 earrings

The Swedish high jewelry brand Annette Welander is a brand that takes responsibility for its craftsmanship and future generations by working to the highest design and manufacturing specifications. They monitor the sustainable sourcing of the precious metals we use and we only work with known suppliers who share their philosophy. “The precious metals themselves come from one of the largest and most influential Nordic distributors working with one of the most modern refineries in Germany, one of the few refineries in the world to be certified by the LMBA in London. They are also the first refinery with a CO2-neutral refining process for gold through the use of state-of-the-art technology,” said designer Annette Welander.

Our products are made on a fair trade basis and 10% of all profits go to the Street-child project named CAMM”. added Domitila Barrons, “This project has existed for more than 35 years in a slum called ‘Linda Do Tiro’, located in the northeast of Brazil. Some of the mothers and young women who live here are also involved with the brand. We believe that consumers can help empower disadvantaged communities by purchasing these ethically sourced products on the international market. For us, it is very important not only to provide sustainable income to the producer communities, but also to create a market for the purchase of ethically sourced products, thus making economic integration possible. We work with local artisans in Brazil, in order to contribute to the local economy.

Jewelery Annette Welander
Annette Welander Sequential 5 Arc Ring

The brand has also started using alternatives like Golden Grass which comes from northern Brazil. It is a rare plant that looks like spun gold and continues to shine even after harvest. It is sturdy, durable and flexible enough to be woven into accessories. It’s also very light, so earrings that look like gold are virtually weightless, and it’s a renewable resource.

Consumer awareness

Natural diamonds are finite and rare. It takes millions of years to grow a gemstone naturally, and natural stones of great clarity and excellent color can be rare and extremely expensive. Lab-created diamonds can be an ethical alternative to their wild counterparts. They become famous around the world because they are not associated with mining and because they cost less than mined diamonds. They are also opening up a new category of customers, especially among young consumers concerned about environmental responsibility.

Annette Welande
Annette Welander W2 Sequential Ring

Annette Welander has also partnered with Diamond Foundry Inc., the world’s leading producer of CarbonNeutral® diamonds, providing buyers with both options. All Annette Welander jewelry comes with a certificate, and all pieces made in Stockholm originate from Sweden, and every part of the jewelry has its origins and heritage in Sweden. As a global design house, Annette Welander passionately upholds the brand’s unique Swedish heritage at every touchpoint. The Swedish checkmark is often called the “cat’s paw”. The test mark indicates that an independent inspection body (testing office in Sweden) has assessed the amount of precious metal in the item (fineness). Each jewel also bears the hallmark of the city of Stockholm, the crowned head of the patron saint Saint Erik and the fineness hallmark for 18-carat (750) gold which guarantees the purity of the metal.

Luxury jewelry brands and sustainability

As sustainability, awareness and responsible consciousness take center stage, brands around the world have taken initiatives to be environmentally friendly. Our social and environmental impact, and the resulting responsibilities, are something we monitor seriously.

Annette Welande
Annette Welander Sequential 3 Bow Hoop

“We source the paper for our packaging from responsibly managed forests, and it meets the highest quality and environmental standards. Its European eco-label, FSC and PEFC™ certified. The paper is produced in Sweden by one of the most environmentally friendly paper mills in the world and is Cradle to Cradle certified. The stationery is the first stationery in the world to have obtained this certification. explained Ms. Welander. “Cradle to Cradle Certified® is a globally recognized standard for safe and circular products.

By applying the Cradle-to-Cradle design principle, you not only minimize the negative influence on the environment, but you go beyond, to leave a positive footprint! she continued further.

The future of fine jewelry

“Young, creative and joyful. People are now more aware of what they are wearing, as well as the type of experience they want to participate in and contribute to. They want to know, to feel, to develop a position in terms of what they wear and represent. It’s not enough for the pieces to just be pretty; it should make you feel something and should represent the values ​​and beliefs of the individual,” Ms Barros said.

Annette Welande
Annette Welander Sequential 3 Arc Ring

Change is coming in the jewelry industry to reduce its environmental footprint, so sustainably made jewelry will see huge growth. Consumers are increasingly demanding to be able to make ethical choices. Improving the transparency and sustainability of the supply chain will make it honest and start a dialogue about the future of fine jewelry and mining. Today’s consumer wants a contemporary option without sacrificing luxury for durability.

| The main image is a jewel of Domitila Barros