Homegrown permanent jewelry brands offer a lasting spin on sentimentality

Recently there has been a trend towards permanent jewelry. Although the word “permanent” can conjure up some anxiety, permanent jewelry is nothing to fear. It is simply a necklace, bracelet, ring or anklet without a clasp that is custom fitted and soldered together. Three local brands – LINK x LOU, Love Saro and Dainty Permanent Jewelry – explained why this trend was born and why permanent jewelry is a lasting option for those looking for a lasting keepsake. Inspired by jewelers in other cities or simply by pandemic-induced needs for a creative outlet, these three brands offer something unique: jewelry that also offers a personal and intimate experience.

LINK x LOU

Photo by Jordan Louis.

When LINK x LOU Founder and CEO Jordan Louis “fully” considered flying to New York for permanent jewelry, she knew she was onto something. She had seen a bracelet on a friend, from “the OG of permanent jewelry,” the New York-based brand Catbird, and couldn’t find anything like it closer to Denver. Working as a beautician when COVID hit, Louis found her answer by reading a book on women’s entrepreneurship. Louis explained, “The book said, ‘When there’s a problem and there’s no solution, that’s your business.’ That’s when it hit me. The whole vision of what is now known as LINK x LOU could become, came at this time.”

She immediately started building her business. Louis explained that his brand is for “really anyone and everyone, but especially those who value simplicity and durability.” She also really wanted to create an experience for her customers, so that they leave not only with a new piece of jewelry that is close to their hearts, but also with an experience that they will remember.

The LINK x LOU “bonding” process works as follows: customers select their chain from one of six different options in 14k white or yellow gold. After choosing a bracelet, anklet, ring or necklace, a trained “Linker” will tailor the piece to measure. After setting the chain, the Linker then welds the ends of the chain together, creating the permanence of the part. Louis explained that permanent jewelry has “layers of sentimental values. Think modern friendship bracelets, a chain for each child, bridesmaid gifts, a family bonding piece, the list goes on. It’s basically a brighter version of a tattoo for many.”

According to Louis, permanent jewelry is a sustainable practice, providing a more durable option in a world of nearly disposable costume jewelry. She uses sustainable jewelry practices and precious metals with the aim of having a minimal impact on the environment. For Louis, this means that LINK x LOU produces “pieces forever, not badly made, poor quality jewelry that will be thrown away after a few uses”. LINK x LOU coins are meant for everyday wear, are solid gold – not gold filled or gold plated – and are inherently non-toxic. These practices prevent LINK x LOU from wasting resources and allow them to contribute to the global focus on sustainability in the jewelry industry. “We’re proud to recycle our scrap metal and support a product that’s pretty on our wrists and easy on our planet,” Louis explained.

Photo by Jordan Louis.

Louis believes the popularity of permanent jewelry is due to the fact that it not only offers a solution to fast fashion jewelry, but an impactful sentimental experience. There is meaning behind every step of the LINK x LOU experience. By creating a bespoke, claspless piece, the client makes a series of decisions that apply to him and him alone. “Our jewelry does not require removal or additional maintenance because the intention is for it to last as long as you want it to, unlike traditional jewelry,” she explained. “Whether it’s a daily reminder, a gift from a loved one, or a friendship bracelet shared with a sibling or distant family member, the feeling is always there – always. “.

Asked about the brand’s future, Louis explained that she has plans to expand — Los Angeles, Chicago, Colorado Springs, Seattle and Oahu are on the list — but her focus remains on who LINK x LOU is in as a business. “I hope we maintain the reputation of our passion for connecting not only the ends of our parts to make them permanent, but also our communities, local businesses, friends and family.”

To work with LINK x LOU, follow the brand on Instagram to schedule a private party or solo session or attend one of their pop-ups.

I love Sara

Photo by Kelsey Huffer of Poppy & Co for Boulder Lifestyle March 2021.

Boulder-based Love Saro was born, like many brands, out of a need for a creative outlet. When co-founder and designer Sacha Jarmon came out of isolation during a long maternity leave, she was thrown into another shutdown, this time in early 2020. She found herself doing a lot of beading late in the night after her children went to sleep. Jarmon started photographing his pieces on the marble sculptures of his artist mother and noticed that the jewelry and the sculpture went well together and the idea for Love Saro was born. The brand was a way for Jarmon and her mother to “create and connect, together and in our community, especially at a time when we need it and need that human connection more than ever,” she said. she explains.

The process of creating Love Saro permanent jewelry begins with a measurement to determine the most comfortable fit for bracelets, necklaces or anklets. Then the Love Saro team helps customers to select design elements, including 14k and 18k solid gold and sterling silver chains, gemstone and semi-precious stone charms, etc. The team then welds the cut chain link onto the customer under a microscope with a technology that is barely visible to the naked eye and does not touch the skin. It’s a safe and easy process and the end result is a “permanent piece of jewelry, designed to be worn forever,” Jarmon said.

For Jarmon, the pieces of Love Saro are made to be shared and experienced together. “It’s a unique and memorable way to celebrate relationships, milestones and everything in between,” she said. “Because of the aspect of shared experience and because you can’t take it away, it’s always with you. It’s a special reminder of that shared experience.

Jarmon is actively working to find more durable materials for her stones and chains, but this is an area she is eager to build on. She explained that because the brand is small, it naturally has a small footprint — and she intends to stay that way. Overall, the attention to high quality materials and the permanence of jewelry inherently make Love Saro an enduring brand.

Jarmon is proud of the growth she has seen in her first eight months since the official opening of Love Saro. “As we approach a semblance of a new normal as a society and weddings and gatherings return, we would like to be more involved in this space. Our permanent jewelry concept is a perfect way to celebrate intimately with the wedding party or for guests and really add sparkle to those celebrations with a treasured gift that lasts forever,” explains Jarmon.

Photo by Kelsey Huffer of Poppy & Co for Boulder Lifestyle March 2021.

To purchase Love Saro’s jewelry, make an appointment to stop by the Boulder studio or shop the website. Love Saro also organizes private events and can host in its studio or do house calls. For more from Love Saro’s pop-ups in Colorado, follow the brand on Instagram.

Love Saro is located at 2555 49th St Unit 3, Boulder and is open Sunday through Friday, 11 a.m. to 6 p.m., by appointment only.

Delicate permanent jewelry

Photo courtesy of Dainty Permanent Jewelry.

For Holly Cummings, owner of Dainty Permanent Jewelry, permanent jewelry can be more sentimental than traditional jewelry because it’s a piece meant to be worn longer. Cummings also thinks of it as a way to define your own personal style. In fact, that’s what inspired her to create the brand. “I was inspired by Catbird, an incredible jeweler in New York, and Atelier VM in Paris. I’ve always favored a simple yet sophisticated style,” she said.

For Cummings, sustainability is an ever-present value when sourcing its materials and thinking about quality. Dainty Permanent Jewelry uses only durable materials and high quality solid 14k gold for permanent bracelets and non-permanent rings. “I didn’t want something that people would want to take off or that wouldn’t keep making them smile when they saw it on their wrist,” she explained. By nature, permanent jewelry is durable because, as Cummings described it, “we are creating a durable, high-quality product that is not worn and thrown away after a short period of time.”

Discussing the growth in popularity of permanent jewelry, Cummings believes it’s due to the minimalist jewelry trend. She explained that her products are for anyone who wants effortless everyday style. “I hope this sentiment resonates with anyone who has a busy lifestyle and doesn’t want to have to think about it. It goes everywhere you go,” she said. As social life begins to resume and the calendars start to fill up, it might be nice to have one less thing to worry about.

For now, Dainty Permanent Jewelry is only available by private appointment or at local pop-ups around Denver. No matter where your appointment is, the process will be the same: clients select their 14k chain, have it custom-fitted to their wrist, and with a “quick zap” it’s permanent until that “they don’t want it”. explained Cummings.

Photo courtesy of Dainty Permanent Jewelry.

As a Colorado native, Cummings is eager to grow her business on her home turf. Sure, she wants to keep growing her business but doesn’t want to sacrifice brand or mission by going nationwide. His explanation is sincere, “I want every customer to receive the same level of service, and I want to hear your story! When you set up an appointment, I’m the one you’re going to work with and I think that would be difficult to achieve with a significant expansion.Cummings explained how grateful she is for the support her brand has received and enjoys meeting “everyone who comes to us.”

To schedule private dates or find out where Dainty Denver is holding its next pop-up, follow the brand on Instagram.

After speaking with the three founders, it was interesting to note that not only did the pandemic give birth to and sustain these brands, but the trend towards this type of jewelry also grew. After a year (more) filled with uncertainties, it seems that many of us are looking for a little permanence in our lives. Permanent jewelry also provides an experience. In a refreshing break from mindless, direct-to-consumer online shopping, these three brands offer door-to-door visits and encourage people to come together to share an experience.