The international fine jewelry exhibition Haute Jewels Geneva announced this week that it is coming back “bigger and better” with 16 fine jewelry brands on display from March 30 to April 5 at the Fairmont Grand Hotel Geneva.
Brands that will be present include: Yoko London, Roberto Coin, Sutra, Crivelli, Bayco, Etho Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione, Hans D. Krieger, Leo Pizzo, Verdi and Annamaria Cammilli.
“Spring 2022 truly feels like a brand new start for the industry, as major trade events are finally going to take place in person,” says Maria Carola Picchiotti, Director of Marketing and Communications at Picchiotti. “So to be able to bring together such a large group of independent jewelry brands is a great achievement, because during this week, Geneva will literally be the global jewelry epicenter.”
Simultaneously, Geneva will host the Watches and Wonders Geneva exhibition, which is also scheduled from March 30 to April 5. Nearly 40 watch brands are expected to attend the Watches and Wonders event in person, including Hublot, TAG Heuer, Oris and Van Cleef & Arpels.
Organizers say one of the aims of Haute Jewels 2022 is to remove the formality from the traditional show experience, providing a relaxed atmosphere for customers and exhibitors to experience exclusive jewelry designs.
“Everyone will be able to benefit from it: the jewelry brands who will finally be able to exhibit in an elegant and luxurious setting, the retailers and buyers who will be able to unearth the best possible novelties, and the press who will be able to discover all the novelties and novelties of the industry. And all of this in one place,” says Picchiotti.
The participating jewelry companies share the same ideas in their approaches to jewelry and their anticipation of working together on this event, adds Picchiotti.
“Haute Jewels Geneva will showcase 16 fine jewelry brands from different countries around the world, each with their own manufacturing, design and marketing strategies,” said Picchiotti. “Each brand will offer its own uniqueness in its own segment, but the exceptional level of each of them will be the common denominator.”
The first Haute Jewels Geneva took place in 2019 and four jewelry brands – Yoko London, Roberto Coin, Sutra and Crivelli – came together to create the event. Organizers canceled the show in 2020 and 2021 due to the coronavirus pandemic and its related impact.
Organizers say Haute Jewels Geneva 2022 will provide visitors with a luxurious experience, bringing buyers and suppliers together — something that feels much more special due to the pandemic and people’s collective desire to meet in person again, Picchiotti said.
“The goal of Mr. Michael Hakimian, CEO of Yoko London and founder of Haute Jewels Geneva, was to establish an elite group that would live up to the exhibitions taking place in Geneva during this week,” explains Picchiotti. “By bringing together these flagship brands, I would say the goal has been achieved, and this event may well be on its way to becoming the industry-leading event for independent jewelry brands.”
Top: Picchiotti cuff bracelet in 18k rose gold with black ceramic, 8.46 ct. cushion-cut yellow sapphire center, 2.87 cts. two oval blue sapphires, 2.41 cts. 2 heart-shaped blue sapphires, 4.24 cts. 2 heart-shaped pink sapphires and 3.24 cts. 2 pear-shaped pink sapphires, $130,000 (all photos courtesy of PIcchiotti)
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