Influencer Christina Liu launches a jewelry line – WWD

Influencer Christina Liu has launched a line of reflective jewelry.

Liu created No Name, her soon-to-be-launched accessories brand, with her boyfriend, Jerry Hu. The brand launched on January 1 and sold from its first limited drop called Alinea, which consists of a necklace and bracelet, priced at $220 and $150, respectively.

Handmade jewelry incorporates 3M reflective technology, which is often used for road markings and safety vests. No Name’s use of technology in jewelry is a nod to Liu’s days in industrial New York City. She has since moved to Los Angeles.

When photographed, the jewelry appears “almost like there are diamonds on it,” said Hu, whose father is a jewelry maker.

The Alinea jewelry collection from Anonyme incorporates 3M reflective technology.
Courtesy of Unnamed

No Name, which is self-funded by Liu and Hu, is sold direct to consumer. New drops will arrive every two months, said Liu, who plans to launch clothes next.

“Clothes are coming in the next release,” she said. “We have winter fall and summer fall in the pipeline – lots of furry jackets, crop tops and leggings, but not too heavy.”

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