Jewelers Mutual Group announces online publication for the jewelery industry

(PRESS RELEASE)NEENAH, WI – The Jewelers Mutual Group announces the launch of its new business: The Zing Report! The new business-to-business website is designed specifically for the jewelry industry.

With the tagline “Celebrating Our Industry”, the Zing Report will focus on all aspects of the jewelry industry and community that deserve to be celebrated. Content will include trends and fashion, retailer highlights, great news on the many ways the industry is giving back, industry personalities, trade show trips and more.

Jewelers Mutual Content Director Mark Smelzer will oversee content in conjunction with former JCK Editor and new Jewelers Mutual Content Editor Emili Vesilind.

The Zing Report is a brand extension of Jewelers Mutual’s successful Zing Platform, the online jewelry industry hub designed as a one-stop-shop to provide jewelry retailers with products, services and information. world-class for improving their business.

“When we surveyed the publication landscape of the B2B jewelry industry, we realized that there was a huge opportunity for a celebratory, ‘feel-good’ publication focused on all the good of our industry. We hope this new vehicle entertains, informs and helps achieve Jewelers Mutual’s goal of “raising the tide of the jewelry industry,” said Smelzer.

“There are so many people quietly doing great things in the jewelry and gemstone industries – and we can’t wait to shine the spotlight on these innovators and changemakers,” Vesilind said.


In addition to the monthly publication, The Zing Report will also produce a weekly newsletter – with the latest headlines – delivered to subscriber mailboxes. Interested persons can subscribe to the newsletter at us/. For more information on the Zing report, visit