For Lavinia Fuksas, one of the consequences of the pandemic is the emergence of a new need for lightness, simple messages and spontaneous authenticity.
“We are surrounded by uncertainties and because of that, I felt it was time for me to be brave and focus on what I love,” said Fuksas, 27, the daughter of Massimiliano and Doriana Fuksas, the couple at the origin of an international architecture. milestones, such as the Twin Tower in Vienna, the Rho-Fiera exhibition center in Milan and the Peres Center for Peace in Jaffa, among others.
Elevated surrounded by a constant creative stimulus, Fuksas’ experience spans from studying economics at Bocconi University in Milan and a master’s degree in fashion at Manhattan’s Parsons School of Design to an extended internship with Azzedine Alaïa and an ongoing collaboration with her family’s Studio Fuksas, where she takes care of business development.
“Aiming to develop and express my own creative identity”, Fuksas found in the jewelry industry the arena where she could shape her ideas. A few years ago, she created the jewelry brand AdMater with Alessandro Grimoldieu, but Fuksas is now going solo, launching a line bearing her name.
“I thought it was time to embark on this project, which deeply reflects my own idea of beauty, which in my mind is something that resides inside of us,” Fuksas said, explaining the idea behind his collection. “I wanted to create something aesthetically powerful, but understated at the same time. I use precious gems without conflict, but there is no parry.
In keeping with his architectural background, Fuksas plays with geometric shapes, balancing weights and lines for creations including earrings, necklaces and rings, where gold is combined with emeralds, tourmalines, mother-of-pearl and other precious stones.
“I decided to only use gold as a metal because I wanted to stick with an idea of sustainability,” Fuksas said, reflecting a sensitivity towards environmental responsibility that defines the new generation of creatives to whom she belongs to. “First, by using a single metal, I avoid additional waste, and second, gold is durable and valuable. I want to create pieces that someone can ideally wear forever and that don’t lose their value.
Positioning the brand in the high jewelry segment, Lavinia Fuksas creations range from 1,200 euros to 40,000 euros for the most special pieces.
In addition, reflecting the designer’s desire to find a balance between timeless quality and modernity, she creates her pieces using 3D printing which allows her to develop durable resin molds that can be sent directly to molding without intermediate phases.
Although the brand is headquartered in Paris, all pieces are made in high-end factories in Rome, which work with prestigious jewelers. “I’m very proud of that. When I decided to launch this new brand, it was clear that I didn’t want to compromise on quality, even though I am self-funded and dedicate all my resources to it,” Fuksas said.
The designer explained that the brand will mainly focus on a direct-to-consumer business model, boosted by the online store, but that special collaborations will be created with exclusive stores, including 10 Corso Como.
Asked about the commercial potential of the brand, Fuksas said that she was fully aware that due to the brand’s high positioning, the Far East and the Middle East could be the most attractive and interesting markets. for the label. “I really hope to sell in Europe too, maybe more entry-level products,” said the designer, who is setting up a bespoke service to develop commissioned products.
Fuksas has revealed that she is hosting a charity event, which could take place in February, where a special piece of jewelry by Lavinia Fuksas will be auctioned off, with proceeds going to Rome’s Spallanzani Hospital, which is on the frontline in the battle against COVID-19.