Logan Hollowell launches line of customizable bridal jewelry – WWD

Los Angeles-based Logan Hollowell’s eponymous fine jewelry brand launched its first bridal and engagement collection this week, with model Jasmine Tookes as the face of the campaign.

“She’s just pure goddess energy,” the founder and designer said of Tookes. “She’s a girl for girls – women like us want to support women’s brands and empower each other.”

Jasmine Tookes for Logan Hollowell’s first wedding and engagement collection.
Courtesy picture

Regarding the ceremony line, Hollowell mentioned that while she’s been designing custom engagement rings since her brand’s inception, the brand “got really serious about it. [designing a full line]” compared to last year.

The Eternal collection includes 20 styles of bridal and engagement rings made from conflict-free diamonds and gemstones and 100% recycled 14k and 18k gold (consistent with its mainline collections). Additionally, the brand is launching the Logan Hollowell Ring Design Studio, which offers a bridal concierge and custom ring creation experience starting at $5,500. Customers can select stone shape, center stone type (ranging from diamond to morganite, moonstone and more), diamond preference (color, clarification, carat), setting style, color gold and optional customization of the band.

Jasmine Tookes for Logan Hollowell's first wedding and engagement collection.

Jasmine Tookes for Logan Hollowell’s first wedding and engagement collection.
Courtesy picture

“Every girl has a unique archetype. As women, we are so dynamic. I always say we are like the moon and its phases – “I’m more polished today, more whimsical or free-spirited today- there” – but we all have a unique style,” Hollowell remarked. “We can guide them to the shapes they want, the styles.… Discover [ring design] goals and help that way.

Jasmine Tookes for Logan Hollowell's first wedding and engagement collection.

Jasmine Tookes for Logan Hollowell’s first wedding and engagement collection.
Courtesy picture