The pandemic has been a catalyst for change in a number of industries, notably the luxury goods sector where sustainability and digitalization are expected to play a bigger role in the strategies of major industry players.
While luxury jewelers traditionally offer their customers a tailor-made service with sound advice and a reassuring presence, the challenge is to ensure that online purchases retain these qualities. With fair trade gold and other sustainability initiatives in place, these companies will also be able to win the hearts of young consumers.
The appeal of life’s finer luxuries is stronger than ever with an increase of up to four percent predicted each year for fine jewelry alone.
Backed by rich histories and royalty among their elite clientele, the finest luxury jewelers know how to bend with the times while honoring the commitment to exceptional craftsmanship and tradition.
Few people have dedicated their lives to honing their craft in the way that the founders of Bulgari, Cartier and several other global jewelry houses did. Find out how they became famous and evolved over the years without losing their relevance.
Founded in 1884 by Greek goldsmith Sotirio Bulgari, the jeweler has always been driven to break with convention. Sparkling gemstones, sensual shapes and clean lines propel the house’s creativity to new heights in its ever-expanding categories – jewelry, timepieces and accessories. Splendid flowers in full bloom, coins and the snake are some of Bulgari’s most famous icons. In 2011, the house joined forces with the LVMH group to better fulfill its growth strategy and amplify its international influence.
Recognized as a true gemologist, Frédéric Boucheron founded Boucheron in 1858 and was the first jeweler to open a boutique on Place Vendôme in the heart of Paris. The house’s high-end jewelry and timepieces are inspired by nature and incorporate new ideas and elements from other cultures. Napoleon III’s Italian mistress, members of the Russian royal family and French singer Edith Piaf are among the house’s most prestigious clients. Boucheron’s creations are fine examples of the “classics of tomorrow” that have evolved through four generations of direct descendants. Today, the brand has returned under the French umbrella Kering.
In the world of fine jewelry and watchmaking, Chopard stands out as a family business founded on creativity and audacity. Every year since 1998, the house has invented a new collection for the Cannes Film Festival, with which it has become synonymous. Inspired by the palm trees that line the Promenade de la Croisette in Cannes, Chopard’s experienced craftsmen devote around 40 hours to handcrafting the festival’s most prestigious award, the Palme d’Or. The Lacy Heart pendant from the 2021 Red Carpet Paradise collection exudes positive energy and features a heart-shaped design, two fundamental aspects of the brand.
The French luxury house, established in the midst of the French Revolution by Louis-François Cartier in Paris, is renowned for its timeless icons. Popular designs include the Tank watch, Juste un Clou and Love bracelets, inspired by medieval chastity belts. The brand took several bold steps throughout its life through the use of platinum in jewelry making and led the transition from pocket watch to men’s wristwatch in 1904. With a reputation for ” jeweler of kings and king of jewellers, ‘it’s no surprise that Louis Cartier’s clientele includes royalty from Portugal to Egypt.
Tiffany and company
While the contemporary Blue Box is the symbol that best represents the global jewelry brand, Tiffany’s history dates back to 1837 when Charles Lewis Tiffany opened a small stationery and luxury goods store in New York City. Since then, the brand has expanded its repertoire by drawing on legendary designers Jean Schlumberger, Elsa Peretti and Paloma Picasso, who established themselves with playful sculpted pieces. Tiffany has also unveiled some of the most impressive diamonds and colored gemstones from remote parts of the globe, including a 287.42-carat rough yellow diamond in 1878 that has been named the Tiffany Diamond.
Renowned for its bespoke pieces with diamond, lapis lazuli and rose gold accents, Piaget has been involved in fine jewelry craftsmanship since the 1960s. However, from 1874, the Swiss house first recognized for its excellence in the refinement of the watchmaking art. Always elegant and sometimes playful, significant pieces from the Piaget collections include rose and heart motifs as well as elaborate rings with bands adorned with rotating brilliant-cut diamonds. If you’re lucky, you might come across a fine example of the goldsmithing technique of the brand known as Palace Decoration.
Widely known as the Pearl King, the founder of Mikimoto, Kokichi Mikimoto created the first cultured pearls that were translated into necklaces since 1893. Known for his perfectionism and eye for high quality pearls, Mikimoto made appearances at international fairs where he would unveil his creations. with elaborate presentations. Mikimoto pieces have a distinct M logo that pays homage to Mikimoto, who mastered all aspects of the pearl trade and whose vision lives on through the brand.
Graff, the global jewelry house with adventure and risk-taking woven into its DNA, was created by Laurence Graff in 1960. Designed to move with the body, the brand’s pieces are made to be worn and worn. feel like a second skin. Each piece reflects the house’s dedication to absolute perfection and an emphasis on minimal use of metal. This allows the diamonds to appear as if they are floating. Graff’s fascination with diamonds is expressed through the stones that are constantly the star of the show. As a family business, every creation, from start to finish, is produced and sold in-house.
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