Mejuri unveils a new line of jewelry for men

Co-founder Noura Sakkijha says the men’s collection reflects “the current shift in the cultural landscape”.

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Men’s fashion and accessory options have expanded in recent years.

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Men’s handbag offerings have gone beyond briefcases and messenger bags to include colorful crossover styles and square clutches like Louis Vuitton.

A recent collection of Gucci offers men’s Mary Jane style shoes in a fun red and white gingham print with ankle buckles.

And CHANEL expanded its dedicated offering of makeup and skincare products for men with its Boy De Chanel range.

Noura Sakkijha, co-founder and CEO of the Toronto-based direct-to-consumer jewelry company Mejuri, says that the evolution of men’s shopping options, especially in jewelry, has been a long time coming. So late, even.

The “currently changing cultural landscape”, explains Sakkijha, is proving to be the main catalyst for change within the market sector; of which she is happy to be a part. October marks the first time Mejuri offered a range of pieces specially designed for men.

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“Conventional social classifications are breaking down and we knew the time was right to create an environment to explore simple, everyday and exceptionally crafted fine jewelry for men,” Sakkijha said via email. “It could be a man making his first foray into jewelry or an existing customer buying for a friend or partner. What we do know from this moment is that fashion has gone back to basics and jewelry can be the differentiator, for all genders.

However, Sakkijha admits that a collection like this has been a regular request from the fine jewelry brand’s clientele for some time.

Kofi Gyekye wears pieces from the new Mejuri men's collection.
Kofi Gyekye wears pieces from the new Mejuri men’s collection. Picture by handout /Mejuri

“It was a natural extension for us to introduce a men’s line, we’ve had many requests over the years from our community asking if this is something we would ever explore,” Sakkijha says. “In our retail stores, we’ve seen men buying jewelry from our main line themselves, so we wanted to make sure everyone had a piece of jewelry that matched their everyday style.”

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The new collection is ready to continue presale September 23 with a full release on Mejuri.com and in retail stores scheduled for October 5. Priced at $125 to $950, the collection includes sterling silver and titanium cuffs and rings, and a solid 14k gold chain. Sakkijha expects this particular piece to be a popular choice, pointing to the prevalence of gold chains worn by characters such as Connell (actor Paul Mescal) on the show Normal People as the primary motivation.

“Certainly our chains”, confirms Sakkijha.

The pieces in the collection, says Sakkijha, have been designed to be understated and easy to wear, with the aim of eliminating any intimidation or guesswork while wearing them.

“Whether it’s the gold chain or the signet ring, the integration into her wardrobe and daily life is seamless,” says Sakkijha.

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While the new Mejuri is undoubtedly created and marketed specifically for men – modeled by photographer Tyler Joe and Canadian entrepreneur Kofi Gyekye in the new campaign – Sakkijha says the pieces are truly for anyone who appreciates them.

Mejuri has promoted inclusivity since our inception, so our demographics are inherently broad,” says Sakkijha. “We like the idea of ​​turning the traditional fine jewelry narrative on its head; women making the purchase for a brother, friend or boyfriend. But, equally, (we) want to be a trusted resource for men looking for looking for well-designed pieces, in high-quality materials designed to fit any lifestyle.

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