My City – Jewelry Brands in Brand Nepal 2021

While your jewelry presents you before you even speak, how can Brand Nepal 2021 miss the Nepalese jewelry brand, right? Organized by Radio Nagarik 96.5, on December 18, 2021, you can meet different major jewelry brands that offer authentic jewelry made of silver, gold, brass and other materials. These brands are unique in their own way and offer handcrafted jewelry and accessories for both men and women. Here is a list of Nepalese jewelry brands participating in the third edition of Brand Nepal Go Local this year.

Nakkali

(Sameer Shakya, CEO and Yasmin Brouwer, Creative Director, MHJ & Nakkali)

Nakkali is a gold-plated jewelry brand that offers a range of minimalist and delicate designs. Modern with a touch of tradition just enough not to forget your roots. Launched in 2020 amid the COVID pandemic, they offer jewelry at a more affordable price but with a touch of real gold, hence the brand name.

  • What are the key elements that help you become an entrepreneur?

To feel free in what you create and how you want to present it to the outside world. Other than that having a certain vision, working hard and being confident.

  • What inspired you to run your business?

I guess we saw a change, an opportunity in the jewelry industry and that’s what inspired us to start Nakkali.

  • What are your challenges in your business?

The competition is huge in the gold plated jewelry industry in Nepal which is a challenge and maintaining a certain quality of the products with reference to the durability of gold plating.

  • How do you overcome your challenges?

As for the competition part, focusing on your own journey so as not to be distracted by what others are doing. Each individual (brand) is different and has something else to contribute. As far as quality is concerned, we are still working on it being a process. We try to educate our customers on how to treat their gold plated jewelry so that the life of the gold plating lasts longer.

  • What can we expect at your stand at Brand Nepal?

Since the Christmas period is approaching, we would like to give the booth a Christmas atmosphere by using some props and a discount offer. The entire collection will be presented in a neat and clear layout to make it easy on the eyes.

  • What do you expect from this year’s Brand Nepal event?

We hope for a great turnout and to be able to reach potential customers through this event and for it to be a great platform for Nepalese brands.

Aamo by Aayusha Shrestha

(Aayusha Shrestha, Founder/Designer)

AAMO by Aayusha Shrestha is Nepal’s premier design accessories brand that prioritizes understanding, documenting and preserving the traditional skills of metal craftsmen. They work closely with local artisans, who continue to practice traditional skills, which have been passed down from generation to generation.

  • Why did you choose to be in this business?

It is crucial to be able to pass on traditional skills to future generations. By adapting and embracing generational knowledge and translating it into contemporary media, making it accessible to younger audiences is not an option but a need and the AAMO has helped create a pathway.

  • What are the key elements that help you become an entrepreneur?

I’m always a designer first and an entrepreneur second. Thus, creating a good team has been an important key to functioning as an entrepreneur.

  • What are your challenges in your business?

I personally think copyright was and still is the biggest challenge. Not just in terms of designs, but also on the whole branding which includes text, packaging, among others.

  • How do you overcome your challenges?

Keep reinventing the wheel. Also try to share your knowledge of copyright issues with consumers as well as designers and manufacturers to hold us accountable and hold them accountable.

  • What do you expect from this year’s Brand Nepal event?

I hope to see more people and have more interactions.

  • What can we expect at your stand at Brand Nepal?

Authentic and conceptual handcrafted products, new collections and offers.

Aksa Nepal

(Priyanka Shrestha and Aakash Shrestha, co-founder)

Aksa means soul in Sanskrit, is an ethical and sustainable handcrafted accessories brand that works to promote and preserve the culture of Nepalese arts and crafts. Their product line consists of handcrafted jewelry and accessories created for men and women in brass and silver with gold plating and semi-precious stones preserving their air of authenticity and value. They offer beautiful designs that are a contemporary ethnic blend with traditional craftsmanship that reflects today’s lifestyle where each piece is purely handcrafted by traditionally skilled artisans.

  • What inspired you to run your business?

Promoting, preserving and sustaining arts, crafts, culture and tradition by supporting Nepalese artisans is the main motive of running our business. This will also help to preserve it, improve product quality and ultimately contribute to the national economy of Nepal.

  • What are the key elements that help you become an entrepreneur?

Communication, research, networking and collaboration are the main key elements to help us be an entrepreneur. But the most important thing is to keep moving forward continuously by learning.

  • What are your challenges in your business?

Of the many challenges, making the same design we imagined/draw on computer or on paper is the biggest because we always have limits to what we can do with the limited resources we have. In addition, meeting customer expectations as much as possible is also a great challenge.

  • How do you overcome your challenges?

We are always on the lookout for new techniques, processes and trends to keep us constantly up to date. Moreover, research is the best thing that helps us face challenges and find new ideas and creativity.

  • What do you expect from this year’s Brand Nepal event?

As this is a big post-COVID-19 event, we are very optimistic that this will help all local brands catch up to where we were. Not only to promote a Nepalese product, but also to build the confidence of brands to continue what they are doing. We also hope to increase our brand visibility through this event.

  • What can we expect at your stand at Brand Nepal? Customers will be able to see how Nepali artisans are able to work with such fine, high-quality details by hand.

Khusiyali money

(Sumitra Bishwakarma, Founder)

Silver Handicrafts Nepal is involved in making fine silver jewelry, silver items, creating a different share in the Nepalese market, attracting people to wear silver jewelry.

  • Why did you choose to be in this business?

This just happened to me or probably the lockdown – from making silverware which is most common to creating a masterpiece. But it takes a lot of hard work, patience to keep moving and I’m very passionate about my work.

  • What are the key elements that help you become an entrepreneur?

Innovation, creation and market share.

  • What are your challenges in your business?

Inflation, labor and market fluctuations.

  • How do you overcome your challenges?

It’s not something you overcome overnight, still waiting and working.

  • What do you expect from this year’s Brand Nepal event?

Of course, recognition, since we are only stepping into the market with the oldest art form with the newest dimensions, also to let people know that silver jewelry is an art form. portable.

  • What can we expect at your stand at Brand Nepal?

Variety, uniqueness, most important – an art.

Mayan craftsmanship

(Sameer Shakya, CEO and Yasmin Brouwer, Creative Director)

Maya Handicrafts is an ethical Nepalese brand offering a wide range of authentic silver jewelry collections to be treasured by you. They support and recognize the abilities of local artisans who use their inherited skills to create various unique pieces of jewelry. Each piece of jewelry is handcrafted by Nepalese silversmiths who symbolize the high level of skill and range of skills of Nepalese artists and artisans, passed down over many generations.

  • What inspired you to run your business?

The greatest inspiration is the outer and inner world coming together. Nepal is a great source of inspiration. Look outside and see so many women wearing colorful clothes, temples, faces, some smells from incense, food, etc. Your senses are forced to be wide open, which is an experience in itself. Then you come back to your inner self and interpret how you think it should be translated.

  • Why did you choose to be in this business?

It runs in the family (Sameer Shakya). Always been a big fan of jewelry, to create and just to inspire. (Yasmine Shakya)

  • What do you expect from this year’s Brand Nepal event?

This will be our first time joining the “Brand Nepal Events”. We expect this to be a platform to connect different Nepalese brands because we believe that together you can achieve more than alone. And besides that, presenting the Nepalese brands in an attractive way for the customers and making them aware of the importance of this market.

  • What can we expect at your stand at Brand Nepal?

A well-appointed stand with a certain overall look that makes it easy on the eyes. We’ll be showcasing our best-selling, traditional, fusion and modern jewelry so there’s something for every type. And we will also give our customers some discount on this event.