Serena Williams’ Jewelry Line at Zales Features Inspirational Messages for Women

No one can claim that Serena Williams dominates on the tennis court. In her decade-spanning career, she has won 23 Grand Slam singles titles and 4 Olympic gold medals, to name a few. Now, she is gearing up to make her mark outside of the tennis arena as well, exploring the realm of jewelry design.

“I design jewelry that women can wear every day that’s modern and just the right amount of glamour,” Williams, 40, told Bustle. “I design pieces that speak of self-confidence and beauty.”

This is the mission of Serena Williams Jewelry Collectionexclusively available at Zales, where Williams has been a longtime customer.

With diamond bracelets, gold hoop earrings and pendant necklaces, the collection fully establishes her distinct sartorial eye. Prices range from $100 for a sterling silver ring to $200,000 for a diamond tennis necklace.

Inspired by the “strong women” in her life, Williams’ designs convey uplifting messages that keep her centered in her hectic daily life.

“I love wearing inspirational words like ‘believe’, ‘queen’ or ‘beloved’,” she says. “Everyone needs a reminder, including me.”

Items like the unstoppable necklace have been among Williams’ bestsellers, in addition to designs that incorporate the ‘S’ of his signaturewhich she finds “really pretty and elegant”.

“I like unstoppable [pieces] because that’s how I lived my life,” she says. “Inspiring women to cherish themselves is always a priority for me.”

When styling the collection to wear herself, she gravitates towards delicate, lightweight pieces that can be easily mixed and matched for different occasions. It’s important that the accessories complement his lifestyle as both an athlete and an entrepreneur, from the court to the boardroom.

“Sometimes I want to be bold, so I pile on Cuban and tennis link necklaces or bracelets,” she says, noting that she chooses pieces based on her mood. “My jewelry is truly a reflection of my spirit and my style.”

Williams wants buying jewelry to be a personal experience for the customer as well. “My advice is to find what makes you feel strong, beautiful and true to yourself. Don’t be afraid to take risks.

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