Shaquille O’Neal on investing in the risky men’s diamond jewelry industry: “Men today want to look smart and sharp”

Shaquille O’Neal was one of the most influential basketball players of his day and is considered one of the greatest centers of all time. After retiring, the 49-year-old has been shrewd in his business dealings and is an analyst on Inside the NBA.

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Some time ago, Shaq partnered with a distinguished jewelry brand from North America, Zales, to produce branded collections in the men’s jewelry department. The collections included pendants, rings and bracelets in stainless steel, black plating and diamonds.

SANTA MONICA, CALIFORNIA – JUNE 24: Shaquille O’Neal attends the 2019 NBA Awards at Barker Hangar on June 24, 2019 in Santa Monica, California. (Photo by Leon Bennett/WireImage)

Apart from investing in the diamond industry, Shaq wanted to create an exclusive collection in the men’s jewelry section. And it was the result of his own beliefs about men’s shopping preferences.

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“Men today want to look stylish and sharp in every aspect of their wardrobe.” he noted. “My goal with the Zales collection is to bring fashion-forward jewelry to men that is as affordable as it is stylish.”

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The 15-time All-Star was an explosive sportsman, while Zales is a specialist in producing unique jewelry. Therefore, with the vision of building a partnership based on their strengths, Shaq decided to collaborate with Zales in 2012.

The reputation of the brand in the jewelry market speaks volumes, “Ever since I was in college, I’ve been buying from Zales because I knew I could buy a quality product at an affordable price,” O’Neal noted.

Shaquille O’Neal has more on his investment list

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NBA legend Shaquille O’Neal has an extensive financial portfolio. He owns several food franchises and has even sold his stake in 155 Five Guys restaurants.

According to reports, he still got his hands on the other investments in Lyft, Vitaminwater, etc. He is also part owner of the Sacramento Kings.

LOS ANGELES, CA – MARCH 14: Retired TV personality/basketball player Shaquille O’Neal onstage at Justin Bieber’s Comedy Central Roast at Sony Pictures Studios on March 14, 2015 in Los Angeles, California. Justin Bieber’s Comedy Central Roast airs March 30, 2015 at 10:00 PM ET/PT. (Photo by Kevin Winter/Getty Images)

The Big Shamrock had also invested in ‘Google’ before it announced its IPO, and he regrets not buying more shares. Shaq’s precise stake in the search engine giant is undisclosed, but he is very happy that he still has his shares.

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