The 27 best fine jewelry brands to buy online

There was a time when it was considered unfathomable to buy fine jewelry (let alone haute couture) online, spending four figures, and beyond, for something that could only be checked on a screen. of computer. The landscape has changed dramatically: now, not only are there countless direct-to-consumer jewelry brands, marketed by millennials and famous on Instagram, but time-tested heritage houses have also embarked on the digital revolution. During the Covid-19 era, in particular, a subset of well-heeled women, housebound and desperate for joy, began to turn online jewelry auctions at Christie’s and Sotheby’s into a new blood sport of high society. While fine jewelry is more accessible than ever from the comfort of the sofa, the endless array of options can certainly be overwhelming. Enter GTC– we’ve scoured the depths of the internet so you don’t have to. Below are 27 of the best splurge-worthy jewelry brands to buy online.

Oui Bracelet in Yellow Gold, Diamond and Red Cord

For more than twenty years, Victoire de Castellane has been creating fantastic candy-colored jewelery for Dior. The whimsical “yes” collection is a fitting introduction to the legendary designer – once you’ve converted, however, it’ll be hard to tell no to the rest of his work.

Tropaion Emerald Earrings with South Sea Pearl 22K Gold

The four-year-old Greek brand has mastered its own unique form of gold – an ultra-pure blend of 22-karat gold, copper and silver – which gives its hand-forged jewelry a distinctive signature. Add emeralds and pearls and it’s a winning combination.

Rainbow alphabet D in 18 kt yellow gold

Upgrade your initial pendant for summer with this multicolored Dolce & Gabbana charm, encrusted with amethyst, garnet, peridot, tourmalines and topaz.

Candy Pavé Ring

All Alice Cicolini jewelry is handcrafted in India by Jaipuri meenakari trained in the centuries-old enamel traditions of Persia. Fun and playful designs are her signature (see: this ring). Just be warned – his pieces, like the candies, are also irresistibly collectible.

Carved aventurine ear clips and amethyst shell cabochon

No serious jewelry collection can be complete without something from Verdura. Fulco di Verdura took the unwanted gems Coco Chanel received from former lovers (like the Duke of Westminster) and created the iconic Maltese cross cuffs – Chanel never took them off. He was also known for incorporating natural objects, like seashells, into his designs.

Amulet Ring: Heket

Loren Nicole Teetelli might have the most unconventional background of any designer on this list: she was an archaeologist. Since transitioning into the world of jewelry in 2016, she has channeled her passion for ancient techniques and civilizations into crafting unique talismans. Take this 22-karat gold ring, for example, which is crowned with a yellow beryl that has been hand-carved by a master lapidary into the shape of Heket, the Egyptian goddess of fertility.

Lily II small opal earrings

Maja DuBrul draws on her background in art history to create portable miniature sculptures. Here, the lily of the valley motif is rendered in white opal, which is hand carved in Germany, and mounted on a hammered solid gold shank. And while beloved flowers are as famous for their beauty and fragrance as they are for their transience, these earrings will last forever.

“Adventure” Compass Medallion

Give credit to Monica Rich Kosann for elevating sentimental jewelry (aka lockets) and making it “fashionable”. Think of the compass symbol on this necklace as a sign pointing you to those long-awaited European vacations.

The Bon Bon Block

London-based Nadine Ghosn puts a whimsical, gem-studded spin on mundane things. Think: a “5 carrots” ring composed of carrots set with tsavorite, orange sapphire and diamonds; ruby-covered linker clip earrings; and this high jewelry game on Legos.

18K Yellow Gold Menottes Chain Bracelet

Since 1965, the Parisian jeweler has been creating sleek, minimalist everyday basics that epitomize understated French cool. The Menottes collection, introduced in 1976, was a game changer – while most jewelers try to hide the clasp, Dinh Van turned it into a showpiece instead.

14K YG Sapphire Gypsy Ring

Californian designer Sig Ward often looks to her surroundings, namely the Pacific Ocean, for inspiration for her designs. His Gypsy Dome rings, in particular, are instant heirlooms.

Will Cotton charm necklace in 18 carat gold

As part of the Italian brand Ippolita’s third collaboration with the Brooklyn Museum, painter Will Cotton, famous for his works depicting landscapes laden with confectionery, designed this charm necklace made of glass and ceramic candies.

Multicolored Sugar Cubes Bracelet

Marie-Helene de Taillac

To browse Marie-Hélène de Taillac’s creations is to be saturated with an exuberant panoply of rainbow-colored stones (just take a look at her delectable Instagram). There is probably no one who seems to have so much fun with tourmalines, sapphires, amethysts, quartz, peridots, emeralds, morganites… the list goes on.

Hare Ring and Trap

London-based Castro Smith’s engraving background shines through in his signature engraved rings (he also studied with renowned engraving firm RH Wilkins). While traditional hand engraving is two-dimensional, Smith goes one step further by using an ancient technique called seal engraving, which allows for a deeper imprint.

Flower Charm in Paste Turquoise with Amethyst, Malachite and Red Coral

There are certain obligatory stops to make while on vacation in Capri. Breakfast? La Fonteline. Sandals? Canfora. Jewelry? Grazia & Marica Vozza, mainstay of the island and essential memory of the jet-setter, since the end of the 90s.

Stylish necklace – 135

All Heather B. Moore jewelry is handcrafted in her studio in Cleveland, Ohio. She is also committed to sustainability, using only 100% recycled metals in her designs.

Tapered Mandarin Garnet Templar Ring

Elizabeth Gage employs expert silversmiths to handcraft all her pieces – the designer herself is also a trained silversmith. In 2017, Queen Elizabeth appointed Gage a Member of the Most Excellent Order of the British Empire.

Medium Annabelle pendant

Aurelia Demark’s passion for modern memorabilia was instilled in her from birth, when her artist mother created a bespoke charm for her when she was born. After a long career in fashion merchandising, most recently at Tory Burch, Demark moved into jewelry making and now makes 18k gold and gemstone gilt keepsakes.

Emma Hoops

Former model Emily P. Wheeler is now a Los Angeles-based jeweler whose design philosophy is guided by sustainability and environmental responsibility. It uses recycled 18-karat gold and conflict-free diamonds, produces in small batches to reduce waste, and only works with suppliers who share its eco-responsible values.

18k Yellow Gold Drop Bracelet

The beauty of this handmade gold bracelet from Tamara Comolli is that it can be worn on its own as an elegant everyday piece, or transformed into a charm bracelet by clipping on the label’s colorful Mikado Bouquet pendants.

Africa Boule Semi-precious Stone Ring

At Italian jeweler Marco Bicego, every aspect of production is done in-house, including the casting of the 18-karat gold. Then all the jewelry is handmade, including this Lapis Lazuli ring inspired by the dunes of the Sahara.

Celestial 18K Yellow Gold & Diamonds Earrings

Florentine designer Temple St. Clair is known for his inspiration from the cosmos. See: her collections such as Angels, Zodiac, Tree of Life and Celestial, where these diamond-set hoops come from.

Oui 18k WG bracelet in black enamel and diamonds

Greek designer Nikos Koulis is highly sought after for his innovative approach to jewelry and his unique eye for playing with texture, cut, material and shape. For this Oui collection, for which he took black enamel, Art Deco inspiration, exquisite diamonds, and combined them all to create something so refreshing, contemporary and fashion-forward, Koulis won two Couture Design Consecutive awards.

Elsa Peretti® Snake Necklace

Even the most extreme jewelry neophyte knows the legend that was Elsa Peretti (she passed away earlier this year). For more than 40 years at Tiffany & Co, she revolutionized the world of jewelry, elevating sterling silver to luxury status and creating cult classics like the Bone cuff, Bean pendant and this Snake necklace.

Maia Diamond & 18K Gold and White Gold Ring

Ana Khouri, born in Brazil, translates her training into sculpture by creating beautiful fluid, sensual and artistically expressive heirlooms. Take this ring, for example, handcrafted in the USA and adorned with prong-set round diamonds that have been spiral cast so they can fully shine in the sun.

Pisces Zodiac Mini Medallion

In addition to specializing in the acquisition of estate jewelry and custom orders, Briony Raymond designs chic and understated classics for her own eponymous line, such as this customizable zodiac pendant.

Emerald 18K Gold, Diamond, Sapphire Earrings

Lebanese jeweler Noor Fares’ design aesthetic is characterized by her contemporary take on ancient symbols. She also frequently references discoveries made during her travels in her jewelry. These drop earrings, handcrafted by Indian artisans, are inspired by ancient Greek mythology and the belief that crystals were eternal shards of ice.

This content is created and maintained by a third party, and uploaded to this page to help users provide their email addresses. You may be able to find more information about this and similar content on