The 6 Latinx-Owned Jewelry Brands You Need to Know About

With the onset of COVID and the world’s recent reckoning with race, shopping with smaller brands and diverse cultures is more important than ever. And given that September 15 kicked off Latinx Heritage Month, now is the time to brush up on your knowledge of Latinx-owned fashion brands, especially those in jewelry.

It turns out that the Latinx small business market is robust. According to a March 2020 survey conducted by the Stanford Latino Entrepreneurship Initiative, Latinos are building businesses at a faster rate than all other demographic groups, with the number of Latino business owners increasing by 34% over the past 10 years. , compared to 1% for all other business owners. That said, the same survey also found that Latinx business owners are feeling the negative effects of the recent pandemic, with 65% saying they won’t be able to continue operating beyond six months if current conditions continue. .

Supporting these businesses is of utmost importance, and you can start with your jewelry. There are a number of new Latinx designers and brands creating stunning accessories – you just need to know where to find them. To help you get started, here are six Latinx-founded fine jewelry brands to familiarize yourself with right now.

We only include products that have been independently selected by The Zoe Report editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.

Latinx Owned Jewelry Brands: Jennifer Zeuner

Originally from Puerto Rico but currently based in Florida, Jennifer Zeuner and her unique bohemian designs are favorites of celebrities such as Jennifer Lopez, Kerry Washington and Rita Ora. Initially, Zeuner started making jewelry as a hobby at home, but as demand grew, it quickly became his full-time job. “When women tell me their necklace is their favorite gift, I know I’m doing what I’m supposed to do,” the designer told TZR in an email. Zeuner attributes her Latin heritage to her strong relationships with manufacturers and customers, saying she will always prioritize hiring Latinx individuals as employees and role models.

Latinx Owned Jewelry Brands: Paola Vilas

Founded and handmade in Rio de Janeiro, Paola Vilas launched her eponymous line in 2016 to express her beliefs on issues of social justice. The Brazilian-born designer has just launched her latest collection, Sonho (which translates to “The Dream”), an ode to the complexity of femininity, seen through imagery pendants, geometric links and feminine sculptures. heavenly.

Latinx Owned Jewelry Brands: Larissa Moraes

With a background in law, Larissa Moraes transitioned into full-time jewelry design at the end of 2018. It wasn’t long before her designs were recognized and invited to be featured at Brazil Jewelry Week just months after starting her new business. The Brazilian artist uses fine gemstones and geometric metals to create beautiful, high-end pieces, each designed with intention. “I believe it’s essential that Latin women are reflected in my pieces,” she says in an email to TZR. “The joy depicted in the colors of the gemstones and the courage reflected in the bold designs have been beautiful ties to my roots.”

Latinx Owned Jewelry Brands: Tuza

Handcrafted in Mexico City by local artisans, Tuza was founded by Suzzan Atala and quickly became revered for its whimsical and responsibly made jewelry. The brand’s accessories are adorned with rainbow beads, crystal stones and playful designs like playing card suits (not to mention a bold girl power pendant that’s also “vajazzled”).

Latinx Owned Jewelry Brands: Luiny

Founded in San Juan, Puerto Rico, Luiny Rivera launched her eponymous brand in 2003. Upon moving to New York, her jewelry quickly caught the attention of the fashion world and was even featured on Mara’s NYFW runway show. Hoffman in 2014. The brand’s creations have undergone many evolutions over the years, but its latest success is its collection of colored stone rings. Available in a range of sizes, colors, shapes and bands, the affordable pieces are all handmade in New York City using recycled materials.

Latinx Owned Jewelry Brands: Rockii Studios

Based in Los Angeles, Raquel Navarro’s label has quickly become an ethereal and timeless favorite among West Coast fashion girls. Recently, the brand just launched its Summer In Tulum collection, a playful curation showcasing the DIY beading trend that has been everywhere this summer. Cheeky acrylic beads in the shape of smiling flowers, fruits and yin yang mixed with beads are made to order by the designer and offered in bracelets, anklets and necklaces.