These K-pop idols are going international! Apart from their broad impact on the music industry, these following idols also dominate the fashion and jewelry market as ambassadors or representatives of top brands.
Although Got7 Mark Tuan is not (yet) a representative of Tiffany.Co, it is a huge honor to attend the luxurious event of the current No. 1 high-end jewelry brand.
In 2019, he attended the brand event in Shanghai and showed off a prince aura in a white suit. Meanwhile, fans and netizens then trended #MarkTuanXTiffanyCo as a call for collaboration.
BLACKPINK Jisoo & EXO Sehun MZ Generation x Cartier
Jisoo, along with EXO Sehun and another peerless personality, have been selected to become Cartier’s representatives! The two idols will be featured on a digital project presented by JTBC Plus to commemorate the return of “Pasha De Cartier.”
Got7 Jackson x Cartier
Jackson, who was introduced as the new face of Cartier in 2019, has also joined the “Pasha De Cartier” watch community, alongside other global stars such as Troy Sivan, Willow Smith, Rami Malik and Maisie Williams.
Daniel Kang X Maison Cartier
(Photo: Arena x Cartier)
In 2019, it was reported that the solo K-pop artist was selected as part of the Friends of Maison Cartier ambassador group, where he presented an elegant collection of artier pieces from his Juste un Clou for the September issue of Arena Homme + Korea.
BVLGARI, which is one of the top ten designer jewelry brands in 2020, chose BLACKPINK Lisa as its new ambassador in July.
According to the brand, Lisa’s modern and trendy image as well as her bold and unparalleled performance go well with the image of the luxury brand.
Immediately after the announcement, photos of Lisa for the brand’s “Serpenti” and “B.zero1” collections were also released, as part of their digital campaign. In August, a Lisa x BVLGARI video was also released.
The expensive-looking EXO leader is also BVLGARI’s ambassador, which suited him well.
(Photo: heren x Boucheron)
One of France’s most famous jewelry and luxury watch houses for 160 years, Boucheron has selected Jennie as the first-ever K-pop celebrity to model for the brand. According to the luxury house, Jennie has an elegant and luxurious image that matches their image.
These attributes of the K-pop “it” girl made them focus on image marketing.
red velvet irene
In 2019, Irene was announced as the first-ever Asian face for the luxury jewelry line, Damiani.
The K-pop icon has been spotted front row at Chanel events several times and has been chosen to be the representative of the luxury brand. In 2019, he was also captured showcasing a Chanel outfit from his clothes, jewelry, hats, and sunglasses.
(Photo: ELLE x Chanel)
In 2018, Kang Daniel was the first idol to represent Chanel’s jewelry line since BIGBANG G-Dragon. With Elle Korea, he displayed his visual wearing a Chanel watch, rings and earrings.