These are the top-selling jewelry brands in January, according to The Brain Squad

Room Roberto continues to stand out. We continue to sell above average prices in the range. — Stephen B. Goldfarb, jeweler Alvin Goldfarb, Bellevue, WA

Top Selling Jewelry Brands in January

Stuller (5), Quality Gold (5), Sylvie Collection (4), Gabriel & Co. (3), Hearts On Fire (3), Lafonn (2), Lagos (2), Pandora (2), Rembrandt Charms ( 2), Roberto Coin (2), Shy Creation (2)

*Brands mentioned by at least two of the 124 Brain Squad respondents.

  • We sold very large diamonds in January. Gabriel & Co. was our #1 brand in January. A.Jaffe did very well. — Jim Cash, Diamond Center, Fayetteville, AR
  • Overall, we had higher average tickets in almost every category, even in repair. No brand has imposed itself over the others. — Kyle Bullock, Bullock Jewelry, Roswell, New Mexico
  • Bespoke jewelry. Lab Diamonds Stüller. — Frank Salinardi, Linardi Jewelers, Plantation, FL
  • This month was completely personalized…amazing. — Sherrie Schilling-Devaney, Sherrie’s Jewelry Box, Tigard, GOLD
  • We do well with self-purchased fashion like John Hardy and Lagos. We also still see a lot of engagement rings going out the door. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • Lagos is hot for us, as well as customization and repairs. — Alan Perry, Perry’s Emporium, Wilmington, North Carolina
  • Gemsone necklaces, quality gold birthstone earrings, Stüller Ever & Ever engagement rings and gemstone mountings. — Jill Keith, Enchanted Jewelry, Danielson, CT
  • Wire pendants sold like hot cakes. What is that? — Erin McMichael Hess, Extinctions, Lancaster, Pennsylvania
  • Noam Carver by CrownRing, especially with older people who want to keep their diamond but update their setting. — Karen Edney, Midwest Jewelers & Estate Buyers, Zionsville, IN
  • Sylvia collection: bridal designer top. shy creation: Grand Prix. Bassali: avant-garde product. — Daniela Balzano, Water Street Jewelers, Guilford, CT
  • Lab-created diamonds are in demand and selling. — Christine Matlack, EG Landis Jewelers, Boyertown, Pennsylvania
  • Multiple earrings! Climbers, nails, pendants. We designed an “earring bar”; it was amazing! — Linda McEathron, Design House, Waco, TX
  • The Veer Diamond Studs worked well for us. We sold men from STAINLESS STEEL and were happy with Brevani Color. — Trevor Williams, Leitzel Jewelry, Myerstown, PA
  • Stüller – special orders; Kendra Scott – the price; Lafonn – new birthstone Love hangs; pandora – who knows? — Valerie Goodwin, Vaughan Jewelry, Edenton, NC
  • We do very well with the semi-edits of Stüller. Fast shipping so that we can deliver our customers quickly. — Scott Lefcourt, Scottsdale Fine Jewelers, Scottsdale, AZ
  • A ton of self-shopping, lab diamond nails from quality gold, and personalized restyling of these alliances! — Beth Cevasco, Scott’s Custom Jewelers, Dublin, Ohio
  • Diamond stacking rings! I have a gentleman who came back three times because he fun add to his pile! — Mary Jo Chanski, Hannoush Jewelers, Rutland, Vermont
  • Custom engagement settings are strong, although diamond studs were popular. Thank goodness I was able to buy diamonds at the worst of the pandemic. — James Doggett, Doggett Jewelry, Kingston, NH
  • Rembrandt Charms did very well. Could traditional charm bracelets be making a comeback?? — Doreen Vashlishan, Werkheiser Jewellers, Bethlehem, Pennsylvania
  • Bridal and Lab Diamonds. Diamond stacking rings. — Krystal Shiklanian, Radiant Fine Jewelry, Plymouth, MI

What is the Brain Squad?

If you are the owner or top manager of a jewelry store in the United States, you are invited to join INSTORE Brain Squad. By taking a five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and have your voice heard on key issues affecting the jewelry industry. Good deal, right? Register here.