Virtual Gem Awards toast to a resilient year for the fine jewelry industry – WWD

Last week, the Jewelers of America celebrated their annual Gem Awards event virtually, a response to the ongoing global pandemic.

The digital event – ​​which honored the outstanding achievements of individuals and companies whose work enhances the visibility and status of fine jewelry and watches – awarded image architect Law Roach the Jewelry Style Award and John Kennedy the Lifetime Achievement Award. He also looked back on the watch and jewelry industries’ responses to COVID-19 and paid homage to the legacy of Elsa Peretti of Tiffany & Co..

Roach – known for styling Hollywood heavyweights like Zendaya and Anya Taylor-Joy, as well as his numerous appearances on reality TV – kicked off the evening, calling the jewelry he styles the icing on the cake to the images that he creates, helping to make his clients feel even more beautiful. “It means a lot to me, because jewelry means a lot to me,” he said. “It’s that little thing you can achieve when you work hard and it’s something that can be passed down from generation to generation.”

Following Roach, a montage showed how the tight-knit fine jewelry community came together to help in 2020 by creating personal protective equipment, distributing face masks, providing meals for essential workers and collecting funds for a mix of charities. The video also highlighted the industries response to the Black Lives Matter movement, with the creation of the Black in Jewelry Coalition to help address the imbalance of representation within the fine jewelry space.

Typically, the IRL event has its fair share of peacocking, with the crowd showing off their finest items and jewelry – but all was not lost as the #gemawardsjewelry hashtag allowed attendees to show off their jewelry on the platforms. of social media.

While the awards moved in July this year, they plan to return to their normal schedule next year, announcing January 14, 2022 as the date for the evening’s 20th edition.