Which Instagram Jewelry Brands Are Really Worth It?

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Over the years, Instagram has turned into a shopping mall. Its latest redesign put a “shop” button where the app’s main feature, the user activity page, was, after all. Instagram’s metamorphosis into Adstagram can certainly be frustrating. Sometimes I just want to see pictures of my friends or pictures of cute dogs (mostly cute dogs) without being bombarded with an ad every three to four posts (I counted.)

I won’t pretend, though, I didn’t find many awesome and unique brands on the app, most of which tend to be fancy jewelry brands. As we know, once you click on an ad, you get a mountain of adjoining ads for all eternity, so if you ever curiously clicked on an Instagram ad for jewelry because you thought someone one in your life might like this, your feed might be littered with random minimalist jewelry brands you’ve never heard of.

Of course, some of the brands you’ll find on Instagram are fraudulent. I know of people who have ordered products based on an advertisement they saw and ended up receiving a poor quality product or something completely different than what was advertised. This is something you probably don’t want to happen when you order a theoretically fine piece of jewelry.

The good news is that many of the jewelry brands you’ve seen on Instagram are legit. The best news is that many of them are also “semi-fine” jewelry brands, which means they offer high-quality pieces at an affordable price, as well as more expensive fine jewelry.

So below, we’ve rounded up some Instagram jewelry brands that are truly worth your money and offer stunning and versatile pieces that are sure to please whoever you buy them from.

Mejuri

Mejuri

The truth: Delicate, high-quality pieces that are surprisingly affordable are Mejuri’s Bread and Butter. The women-founded brand saw its first drop in 2015 and has since become the place to go for fine, durable jewelry you can wear every day. Mejuri works with expert jewelers who use ethically sourced materials, like recycled and responsibly mined gold, to create stunning everyday staples without the 10x markup (though if you’re looking to splurge, the brand also offers high-priced luxury pieces that are sure to impress.)

What to buy: Crescent Dome Hoop Earrings, Satellite Necklace and Pavé Diamond Bar Bracelet

aura

aura

The truth: The New York-based brand offers ethically sourced, minimalist design rings, necklaces, earrings and more, all perfect for everyday wear. The pieces are made from 14k gold, 18k gold and vermeil, which means you can buy an engagement ring or a more affordable but well-crafted piece from the same place.

what to buy: Diamond Connection Necklace, Trio of Light Gold Hoop Earrings and X Ring with White Diamonds

Missoma

Missoma

The truth : Launched in 2008 as one of the first demi-fine jewelery brands, Missoma offers a wide range of contemporary jewelery for all genres, designed in-house at the brand’s Notting Hill headquarters. You can buy unique, delicate and personalized pieces.

what to buy: Lucy Williams Malachite Square Necklace, Lucy Williams Flat Curb Chain Bracelet and Twisted Baroque Pearl Drop Earrings

Dorsey

Dorsey

The truth: Dorsey’s Instagram ads are compelling. Who doesn’t want a shimmering piece made of square-cut Swarovski crystals around their neck? The vintage revival jewelry brand offers an effortlessly cool range of jewelry, from bracelets to earrings, but its Rivière collection is a best-seller. So if you’re looking to gift a shimmering, stunning piece without breaking the bank, Dorsey is your girl. Even Taylor Swift is a fan.

What to buy: Dorsey Princess Cut, Sofi Leverback 2 Carat Canary Sapphire and Kate Round Cut Emerald & White Gold Bracelet

Gorjana

Gorjana

the The truth: The Laguna Beach-based jewelry brand is known for its laid-back, laid-back California style. Launched in 2004, Gorjana’s versatile pieces incorporate subtle shimmers, vivid gemstones and a signature gold finish – and they’re designed to be mixed, matched and layered.

What to buy: Diamond bar eternity ring, Chloe mini choker and classic bracelet set.

shiny earth

shiny earth

The truth: The San Francisco-based brand set out to create a more transparent, sustainable and compassionate jewelry industry in 2005 and has since become a global leader in ethically sourced fine jewelry. You’ll find innovative and dazzling pieces, from engagement rings to other fine jewelry, all conflict-free. You even have the option of designing your own gemstone or diamond ring.

What to buy: Diamond tennis bracelet, an engagement ring or a piece of jewelery personalized with her birthstone.